Index

Since 2020, Byse has delivered design and development expertise to branding and website projects of every size. We work across physical and digital mediums to create visual identities that resonate with audiences.
Our process is rooted in meticulous craftsmanship and meaningful partnerships. We work closely with our clients to support them at every stage of their growth, whether we’re guiding them from the very beginning or enhancing their existing work.

 

For project inquiries and more, please email us at hello@byse.studio.

SERVICES

Branding
Web Design
Web Development

 

PARTNERSHIPS

Shopify
Recharge
Vercel
WP Engine
Rebuy Engine

PROJECT

YEAR

SERVICES

CASE STUDY

Late Bloomer

2024

Branding

Boston Art Review

2024

Branding, Web Design, Web Development

Parker's Pictures

2024

Branding, Web Design, Web Development

Dwelling Right

2024

Branding

Positively Record

2024

Branding, Creative Direction, Packaging, Web Development

Ethan Barber

2024

Web Development

Droplette

2023

Branding, Creative Direction, Packaging, Web Design, Web Development

Human Improvement

2022

Web Design, Web Development

Beholdr

2022

Branding, Web Design

Blastbots

2022

Web Development

Northeastern University

2022

Web Development

National Kitchen and Bath Association

2022

Web Development

Buffalo History Museum

2022

Web Development

XXX Tentacion

2021

Web Design, Web Development

Slash

2021

Web Development

The Big Climate Thing

2021

Web Development

Unless Collective

2021

Web Development

C3 LA

2021

Web Development

Solidworks

2021

Web Development

Cameron Mee

2020

Web Design, Web Development

Genuine Origin

2020

Print Design

AC/DC

2020

Web Development

Droplette

Brand, creative direction, and website for a skin-misting tool that pushes active ingredients 20x deeper into your skin

Services

Collaborators

Year

Services

Brand Identity, Creative Direction, E-Commerce

Collaborators

Year

2023

Background

Droplette is a skincare system that uses micro-infusion technology to deliver ingredients deep into your skin so that they can be more meaningfully absorbed. Over our year long collaboration, we re-branded, designed new packaging, built a new website, creative directed photoshoots, and provided ongoing creative assets.

 

Brand Identity

The brand needed to simplify their appearance to position themselves as a proven, premium skincare technology company. We audited all existing brand materials and worked with their team to refreshed the brand’s logo, typefaces, and palette so that the visuals matched the brand’s mission and strategy.

Droplette Brand Identity by ByseDroplette branding by ByseDroplette Brand Identity by Byse

Creative Direction

We directed and cast photoshoots for Droplette campaigns and website. The goal of the shoot below was to simplify the process of using the Droplette system by breaking down each step, highlighting the benefits along the way. Just take a targeted capsule, pop it into the device, get misting, and feel the hydration.

Engaging Packaging

Droplette’s users expressed confusion in determining when and how to use the product. We redesigned the packaging to clearly display benefits, usage, skin sensitivity information, and ingredients using a visual system and iconography. This system is used across both the packaging and site for a consistent experience. While currently sold only online, we designed the packaging with future in-store displays in mind and ensured the products were clear to people who might be unfamiliar with the brand.

For the device, we redesigned the box to make clear what is included, as well as adding an exterior sticker to indicate the device color.

Droplette packaging by Byse and OSCDroplette packaging by Byse and OSCDroplette Packaging by ByseDroplette packaging by Byse and OSC

Interactive Homepage

The new Droplette website was built as a custom Shopify theme. On the homepage, we created an entirely custom scroll experience that immediately helps users understand the process of using the Droplette system. As you scroll, a capsule is inserted into the device and it begins to mist. In addition to the visuals, text is displayed to explain benefits and highlight credentialing for the device.

Additionally, we added videos to the homepage to further reinforce the system usage and benefits. On the homepage you can easily shop for product by concern, to make entry to the complex system easy.

Droplette website by ByseDroplette site by ByseDroplette website by Byse

“Byse goes beyond the typical programming team, showcasing a deep appreciation and understanding of aesthetics.”

– Jon Sulkow, Founder of Outerspace

Comprehensive Product Pages and Bundles

We designed the product pages with many reusable modules to highlight key ingredients, benefits, FAQs, specific usage instructions, and more. We translated the visual system from the packaging on to the site.

Because the one-time purchase Droplette device is sold separately from the recurring subscription capsules, customers were becoming confused with purchase flows and often forgetting to checkout with both in their cart. To decrease confusion, we created starter kits targeting specific concerns that contained both the device and an automatic subscription for ease of entry to the Droplette system. We utilized Rebuy Engine’s product bundling to make management of these bundles easy.

Droplette website by ByseDroplette website by ByseDroplette website by Byse

Custom Subscription Portal

We also designed and built a custom theme in Recharge for the customer subscription portal to improve the experience for existing customers of editing their subscription and adding new products to their shipping cadence.