Byse

We designed all the visual aspects of Parker’s Pictures’ brand identity and website. It was important to capture the romance of Parker’s Photography, highlighting the fusion of tradition and modernity. We found inspiration in New York City’s architecture, cherries on a wedding cake, and 1950’s black and white photography. We scoured Art Nouveau typographic reference books to inspire this hand-drawn mark. The brand color was drawn from Parker’s photography.

For the website, the primary goals were showcasing Parker’s work and accolades, as well as encouraging new clients to fill out her contact form. We utilized white space to give a luxurious, romantic feel that is in line with her style, and ensures the photos have enough room to breathe.

We wanted to add some interaction that accentuated to the romantic elements of the site, without detracting from the photography. We opted to add fade in scroll animations, and a header border animation that feels reminiscent of the Art Nouveau lettermark.