Byse
/ - Work /
- Dwelling right
Brand identity for a newsletter focused on real estate, housing policy, design, and more.
Services
Live Site
Year
Background
Dwelling Right founder, Anna Klenkar, came to us with a large following on TikTok and a professional email subscriber list, and wanted to create a SubStack to integrate her personal and professional offerings and expertise.
Brand Identity
Visually, Anna wanted to find the sweet spot between the visual language of professional real estate (neutral, versatile though often lacking personality) with her personal voice (lighthearted, inspired by her travels, irreverent and unexpected). The brand we created has neutral, functional bones inspired by Brutalist architecture, seen through an unexpected maroon, Barragan-inspired lens.
“Byse was the perfect firm for me when launching a new brand on a tight deadline. Not only were they able to turn things around quickly, they distilled my stream-of-consciousness emails and screenshots into a cohesive identity. I felt understood and supported through their process. I look forward to hiring them for more ongoing projects, and cannot recommend them highly enough. Their eye for design coupled with actual, real technical knowledge to execute from start to finish (and advise on a variety of products/platforms) is rare and appreciated.”
– Anna Klenkar, Founder of Dwelling Right
Room for Growth
We created the brand with Substack in mind, but left enough room for growth and created assets to be used across a variety of platforms.
