Web development for a plant based streetwear designed to leave zero plastic waste.
Services
Live Site
Collaborators
Year
Background
Unless Collective is a plant based streetwear designed to leave zero plastic waste. We developed the brand’s website in anticipation of their launch.
Immersive E-Commerce
We built a custom Shopify theme for the brand. Unless apparel is designed to decompose over time, so the website visually combined the irreverence of streetwear with the consideration of an eco-friendly brand. We included many engaging and inclusive page elements like a border ticker, parallax, and text calling out sizing on all images with a model. We built out an about page experience with scroll effects on text and images for people to learn more about the brand.
Shoppable Landing Pages Per Drop
We built out landing pages for each ongoing drop. These pages included images, video, products, text, audio, and more. We also extended their all products page to be sectioned by these drops.
Pre-Launch Signup
Prior to launch, we built out a splash page for them to collect emails for customers to be notified of first launch. The page had four visual themes (logo, background, color palette) and randomized on page load to make it interesting if people visited multiple times.
